Evan Crawford of Pyramid Global Hospitality argues that as AI commoditizes hotel search and proposals, clear brand identity and genuine relationships become the primary competitive differentiators for hotel sales teams. We covered AI, hotel marketing, sales, branding, RFPs — you name it. There’s a lot of anxiety around AI in hotel sales, and I get it. Relationships Are About to Matter Even MoreIf there’s one thing I hope hotel sales teams take away from this AI wave, it’s this: your value isn’t shrinking, it’s growing. AI is changing how planners search, how hotels respond, and how buyers evaluate properties.