Fidelity is riding the retail investing wave. In March, it fully launched model portfolios with built-in private market exposure while expanding its alternatives education program for advisors. Fidelity isn’t alone in its expansion:This year, Charles Schwab completed its acquisition of Forge Global, expanding its private market capabilities, and rolled out spot bitcoin and ether ETF trading for retail clients. The discount brokerage reported record client assets of $13.1 trillion in the second quarter, up 22% from the same time last year. It’s a perfect storm for self-directed retail investing activity at a cultural level.”