The page was first ideated by Dr Daniel Blumstein, the head of a long-running field study on the animals. Dr Blumstein said that while the study was effective, he had been unable to secure funding for it. The idea came to him after watching US television show Margot’s got Money Troubles where the protagonist starts an OnlyFans account to support her child. “Our department lost a third of our support for graduate students, so we’re accepting fewer graduate students. “And it’s the graduate students who are out here for the five-month field season that it takes to keep this thing going.”