Disney+ Bets Big on TikTok: Why Crunchyroll Can’t Ignore Short-Form Anime Any Longer

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Disney and TikTok Unite to Expand Short-Form Creator ContentOfficial logo of Disney+. ⚔️ @DemonSlayerUSA pic.twitter.com/go4lE1nTKk — Crunchyroll (@Crunchyroll) August 5, 2026Crunchyroll is uniquely positioned to capitalize on that trend because its biggest franchises naturally fuel online conversation. For Crunchyroll, whose business depends on converting online anime conversations into subscribers, short-form content is no longer just a marketing asset. It has the potential to become one of its strongest competitive advantages in attracting and retaining the next generation of anime fans. Do you think Crunchyroll should invest more heavily in short-form anime content?