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BBDO India and McDonald’s India launch McCafé campaign as network expands to 200 outlets
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Campaign Brief Asia
| BY Adam Shaw |McDonald’s India – North and East has expanded its McCafé network to 200 outlets across North and East India, reinforcing its commitment to offering quality café experiences more accessible.
As part of this milestone, McDonald’s India – North and East has partnered with Tara Sutaria to bring McCafé’s ” Good Vibes Start with McCafé ” platform to life through relatable coffee moments and everyday experiences.
The association reflects McCafé’s evolving brand positioning, celebrating the role coffee plays across everyday occasions and creating café experiences that resonate with today’s youth.
The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio.
I’m delighted to be associated with a brand that shares my love for great coffee and celebrates the everyday rituals that make each cup special.