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Spider-Man Fans Call Out BMW Over Forced Brand New Day Ads: “This is Black Mirror”
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ComicBook.com
Spider-Man: Brand New Day is setting records left and right, and the film has drawn positive reactions from both critics and fans.
What isn’t drawing a positive reaction, however, is the collaboration between Spider-Man: Brand New Day and BMW, as Spider-Man fans are calling out BMW for their forced Brand New Day ad that fans were never even asked to download.
Videos by ComicBook.comThere’s a growing list of BMW owners expressing frustration about BMW’s latest advertising collaboration, which is with Sony and Marvel Studios for Brand New Day.
Spider-Man’s New BMW Ad Draws Unfortunate ComparisonsAs news of the ad spread, some posted videos of the ad in action, which takes up the whole screen.
Spider-Man: Brand New Day is in theaters now.