Spider-Man: Brand New Day is setting records left and right, and the film has drawn positive reactions from both critics and fans. What isn’t drawing a positive reaction, however, is the collaboration between Spider-Man: Brand New Day and BMW, as Spider-Man fans are calling out BMW for their forced Brand New Day ad that fans were never even asked to download. Videos by ComicBook.comThere’s a growing list of BMW owners expressing frustration about BMW’s latest advertising collaboration, which is with Sony and Marvel Studios for Brand New Day. Spider-Man’s New BMW Ad Draws Unfortunate ComparisonsAs news of the ad spread, some posted videos of the ad in action, which takes up the whole screen. Spider-Man: Brand New Day is in theaters now.