Serving self-storage customers is much like playing any game that involves skill: You can always make improvements, but you may never reach perfection. We all know how vital sales and customer-service skills are in facility operation, and it’s important to continually enhance those abilities. Let industry business coach and consultant Christel Land give you a boost. In her new book, “Sales & Service: The Cutting Edge of Self-Storage,” she combines research about customer-buying behavior with best practices to give you an edge. Whether you’re in a customer-facing role or in sales management, this softcover publication offers science-based strategies as well as practical tips and tricks that’ll help you sell and serve your customers with excellence if not perfection.