“When you say cold chain, you think medicine, seafood, vegetables or fruit,” Amir Khoshniyati, VP of marketing at Wiliot, told Sourcing Journal. “You don’t think about leather items, you don’t think about cosmetics. Extreme heat may be invisible, but its consequences are clear as day: from declining worker productivity to lives lost from heat-related deaths. Khoshniyati said the retail market misunderstands the issue when they limit cold chain storage to its traditional definition of perishables. Extreme heat can also compromise the quality of dry products, making it valuable to flag inventory that has experienced extreme temperatures.