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EXCLUSIVE: Giorgio Armani Signs Jonathan Bailey for I Will Scent
['Jennifer Weil']
WWD
PARIS — For the first time in more than 20 years, Giorgio Armani is launching a masculine fragrance.
“I felt very moved and felt the loss of Mr. Armani when he passed away.
“I’ve been part of the Armani family for a few years, as a little bro, and I’d met Mr. Armani,” Bailey said.
Armani Beauty is a long-standing partner of the Venice Film Festival, among other film festivals around the world.
Franchise-wise, Armani Beauty has Privè, with unisex couture fragrances; Giorgio Armani, which is premium, and Emporio Armani, embodying the brand’s younger, urban facet.