Mumbai, Aug 6: NIVEA, India’s most trusted skincare brand, expands its skincare innovation portfolio with the launch of the all-new NIVEA Soft Gel, a next-generation hybrid moisturiser designed to deliver intense hydration with a lightweight sensorial experience. The NIVEA Soft journey – from the OG moisturiser known for hydration, to NIVEA Soft UV offering the dual benefit of hydration and sun protection, and now to NIVEA Soft Gel reflects this commitment. With this launch, we introduce a next-generation, serum-infused gel format that brings together advanced skincare science and a sensorially elevated experience, setting a new benchmark for lightweight hydration.” With this launch, NIVEA continues to strengthen its position in the hydration skincare segment by offering innovative formats that cater to evolving consumer preferences. The NIVEA Soft Gel is designed to simplify skincare routines while delivering powerful hydration and skin-enhancing benefits in one effortless step.