None
CY
Disney And TikTok Strike Content Deal As Streaming Profits Surge
[]
channelnews
Disney and TikTok will also establish a Creator Ambassador Program offering selected creators additional visibility, access to events, rewards and career development opportunities.
It also claimed almost half of surveyed viewers had watched a film or television program after discovering related content on TikTok.
The TikTok announcement coincided with Disney reporting a seven per cent lift in fiscal third-quarter revenue to US$25.25 billion.
Disney’s subscription streaming businesses, including Disney+ and Hulu, generated US$5.53 billion in revenue, up 11 per cent.
Streaming operating income more than doubled from US$329 million to US$712 million.