Bruno Belamich, Bell & Ross Co-Founder & Creative Director, was staring at a seconds hand doing its endless lap of a dial and realised it looked exactly like a rotor coming up to speed. The result is a 41mm black ceramic square with a helicopter hovering permanently above a landing pad. The yellow rubber strap is the one to wear first. It’ll set you back AUD $7,400, which, for a limited edition ceramic BR-03, is about as reasonable as Bell & Ross gets. If you want one, the yellow rubber strap is the one to wear first.