One.com just gave small business owners a new reason to stop dreading their outdated website. The hosting company launched Aida, an AI website builder that works through conversation instead of drag-and-drop menus or code. Users describe their business in a chat window, and Aida builds a complete site behind the scenes, no design skill or technical knowledge required. That puts it in the same category as tools from Wix, Squarespace, and GoDaddy, which have all rolled out similar AI builders recently. Aida’s arrival drops One.com into a race that keeps accelerating, as more hosting companies weave AI directly into their core products and the line between website builder and small business operations platform grows harder to draw.