Inside, they clicked tiles with Gold Coast Mahjong, a local club offering elevated American mahjong experiences. Nearly a century later, young Asian American entrepreneurs in New York City are using mahjong as an opportunity to reconnect with their culture. Jewish American women forged American mahjong cultureBy the 1930s, a new mahjong tradition was taking shape in the United States. American mahjong, formalized by the National Mah Jongg League in 1937, revolves around an annually updated card of preset winning hands. Brands like My Fair Mahjong, Oh My Mahjong, and Bespoke Mahjong all sell tile pushers, floating game mats, and a wide array of tile sets.