Now, the generation that went to No Doubt concerts and was hypnotized by Erin Brockovich’s cherry red bra straps is all grown up. “The most interesting thing about the way artists like Charli xcx wear lingerie isn’t that it’s revealing, it’s that it feels completely unprecious,” Zuccarini says. “I don’t think we’ve ever used a bra for functionality—more for fashion,” she says. As celebrities have upped the ante from visible bra strap to visible bra, one wonders where everyone else fits in. “I think it’s a wink to what you’re wearing beneath but not the full platter,” she says.