The event was held in coordination with the Swing Voter Pilot, an initiative that utilizes independent survey research to analyze voter perspectives. Participating voters were pre-screened to confirm their undecided status before watching live feed coverage of the Farm Fest U.S. Senate candidate debate. However, Waller noted that candidate answers did not address all of her key concerns. Pat Rosenstiel, an advisory board member for the Swing Voter Pilot, stated that the organization conducts research independently of political campaigns. The Moorhead screening was one of three physical research centers operating in Minnesota, alongside sites in Minneapolis-St. Paul and Duluth.