At the heart of the Cumbria’s Westmorland & Yorkshire Dales…Let’s Go campaign is a five-minute-long showcase film, featuring more than 30 of Cumbria Tourism’s member businesses across a range of sectors. "We're delighted to be part of this campaign showcasing the Westmorland & Yorkshire Dales,” said Clare Huggonson, marketing & communications manager at Farfield Mill. "It’s been great to work with Cumbria Tourism on this, and we hope the campaign encourages more people to visit and discover everything this wonderful area has to offer." “It’s fantastic that Cumbria Tourism is shining a spotlight on this beautiful area,” said Nicola Elliott, manager at Appleby Tourist Information Centre. "We are proud to be a part of this campaign, inspiring visitors to discover the region.”