And New York Times columnist Jessica Grose argues it's indicative of a major cultural shift. Smith, 24, gained over 12 million TikTok followers by filming herself cooking elaborate meals from scratch in designer and luxury clothing. Grose argues Smith's timing is suspicious, highlighting a 2024 interview by GQ. "It’s no longer considered cool, even in an edgelord kind of way, to be tacitly embracing the Trumpian vision," Grose wrote. It’s not cute anymore to be spending hours making Skittles from scratch when so many people can’t even afford haircuts and toilet paper."