AdvertisementDCIT Vs Coca Cola India Pvt. Ltd. (ITAT Pune) The Revenue filed an appeal before the Income Tax Appellate Tribunal (ITAT), Pune against the order of the Commissioner of Income Tax (Appeals) [CIT(A)] dated 18.03.2025 for Assessment Year 2018-19. The assessee, engaged in the manufacture and sale of non-alcoholic beverage bases (concentrates), Georgia Coffee/Tea premix and dairy whiteners, had filed its return declaring total income of ₹848.17 crore. During scrutiny assessment, the Assessing Officer (AO) disallowed multiple claims including advertisement and sales promotion expenses, marketing ...