Its latest value menu is one of the big reasons why, CEO Chris Kempczinski said. McDonald's tried a new value menu. The fast-food giant's comparable US sales growth slowed to 0.8% during its second quarter, a slower clip than the 2.5% it reported for the year-ago quarter. In April, McDonald's introduced another value menu featuring 10 items that cost less than $3 each, including the Sausage McMuffin and the McDouble. "There's not nearly as much wiggle room that you have when it's a $5 meal deal," Kempczinski said.