articleThe Brief Virginia DMV is launching its first campaign focused specifically on cannabis-impaired driving. The Virginia Department of Motor Vehicles is launching its first cannabis-impaired driving prevention campaign, using a lighthearted message to encourage drivers to stay off the road after getting high. According to DMV, the research found that relaxation was a common reason people reported using cannabis. Virginia DMV said cannabis can impair reaction time, lane control and other abilities needed to drive safely. How the campaign will reach driversIn addition to traditional advertising, DMV plans to use an airplane banner at concert venues across Virginia.