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HTeaO Appoints Brian Wise Chief Executive Officer
['Tue', 'August', 'At Pm Gmt', 'Min Read']
Yahoo Finance
HTeaO, the nation's leading iced tea franchise, announced the appointment of Brian Wise as Chief Executive Officer.
Wise, who most recently served as Chief Operating Officer of Freddy's Frozen Custard & Steakburgers, joins HTeaO as the Company enters its next phase of national expansion.
Howe will remain engaged in the Company's long-term strategy, brand vision and product innovation, working closely with Wise and the executive leadership team.
"Building HTeaO into the category leader it is today has been one of the greatest privileges of my life," said Justin Howe, Executive Chairman of HTeaO.
During his tenure on the leadership team, Freddy's expanded to nearly 600 restaurants across 37 states and into Canada while strengthening the training, technology and operational systems that supported that growth.