Hugo Boss Finds Profit in a Sales Slump - MobyTHE GISTOur analysts just identified a stock with the potential to be the next Nvidia. Currency-adjusted sales fell 9% to €905 million, about where everyone expected them. Sales there fell 13% to €532 million, soft demand in Germany, the UK and France running into thinner store traffic across the Middle East. And Frasers is still standing there with its €38-a-share offer, which Hugo Boss maintains is too low. Daniel Grieder cleared profit forecasts with sales down 9%, which lets him tell investors that demand is bad and the business is fine.