The proposal sought to create a new commercial entity that would own FIFA’s commercial rights, with a 20 per cent stake offered to private investors in a deal reportedly worth about $4.2 billion. ADVERTISEMENTFIFA said the move was intended to generate more funds for football development worldwide, but critics argued it threatened the governance and independence of the sport. He added: “Our purpose has always been – and will always be – to unite and improve. ADVERTISEMENTThe proposal drew sharp criticism from UEFA, which said: “This crosses a line that football’s governing institutions should never cross. ADVERTISEMENTThe controversy has intensified pressure on Infantino ahead of FIFA’s presidential election in 2027, with former Portugal captain Luís Figo among those calling for his resignation over the failed plan.