The new labeling, which designates it as a “Modified Risk Tobacco Product,” was the first ever granted to a nicotine pouch brand. Marketing nicotine pouch flavors like “Rich Berry” and “Cappuccino” raises particular concerns for health advocates because of their potential appeal to kids. Philip Morris International recently opened a $1.2 billion nicotine pouch manufacturing plant in Aurora, Colorado. Nicotine pouches contain a nicotine powder or salt that’s derived from the tobacco plant, as well as plant fiber, flavoring, and other chemicals. The FDA continues to warn “there is no safe tobacco product, and those who do not use tobacco products should not start.”