Disney signs deal to let TikTok creators use its film and TV clips

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Disney and TikTok have agreed a content-sharing deal that will allow creators to use clips from Disney films and television programmes in their videos, the two companies announced on Wednesday. The agreement covers Disney’s subsidiaries, meaning clips from franchises including Star Wars, Toy Story and the Marvel Cinematic Universe will be available to TikTok creators. “Creators are at the heart of everything we do at TikTok,” said Dawn Yang, TikTok’s global head of entertainment. TikTok said its platform saw an average of 6.5 million posts relating to film and TV per day last year. Last year, a report from Oxford Economics said YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs.