Now he's saying his latest horror movie, Ice Cream Man, takes things even further. Roth said: “I just didn’t want to do that with Ice Cream Man. His movies have always been designed to provoke reactions, and Ice Cream Man sounds like it's doubling down on every instinct that made him one of horror's most recognizable names. That doesn't mean Ice Cream Man won't find its audience. We'll find out just how extreme it really is when Ice Cream Man hits theaters on Friday, August 7.