RideCymru, a multi-day road cycling event, is set to benefit from a three-year investment deal, established with Threshold Sports. This partnership aims to bolster RideCymru's growth and attract more visitors to Wales, while encouraging greater participation in cycling. The initiative is part of a shared ambition to establish Wales as a world-class destination for cycling tourism and endurance events. Cycling tourism currently contributes more than £70 million in overnight visitor spend to the Welsh economy each year through road cycling alone, with more than 200,000 overnight road cycling trips annually. The Welsh Government and Threshold Sports hope to build on this momentum, creating a lasting legacy beyond the 2027 Tour de France Grand Départ.