Kroger Co_ delivery truck -by jetcityimage via iStockThe Kroger Co. (KR), headquartered in Cincinnati, Ohio, operates supermarkets, multi-department stores, and fulfillment centers. Shares of this supermarket chain have underperformed the broader market over the past year. In 2026, KR stock is down 6.8%, compared to the SPX's 11% rise on a YTD basis. Kroger has lagged the broader market on concerns that rising competition, price cuts, and cost inflation would squeeze margins and slow earnings growth. Among the 21 analysts covering KR stock, the consensus is a "Moderate Buy."