Video game behemoth Electronic Arts has officially changed hands following a monumental $55 billion acquisition. This record-setting transaction marks the largest private equity-funded buyout in history, potentially signaling significant shifts within the global gaming landscape. The involvement of Saudi Arabia's PIF and Kushner's Affinity Partners has drawn considerable scrutiny. Meanwhile, human rights organizations such as Amnesty International and Human Rights Watch have consistently criticized Saudi Arabia's extensive investments in sports and esports, often accusing the nation of "sportswashing" to divert attention from its human rights record. EA's "Madden NFL" and "EA Sports FC" (formerly FIFA) will now join this growing umbrella.