BMW owners have discovered that a Spider-Man: Brand New Day ad has been forcefully added to their car's infotainment system. Spider-Man: Brand New Day is the movie that none of us can escape. You can, of course, ignore it if you wish but if you click on it, it will play an ad for Spider-Man and BMW. If you skip the ad or want to watch it later, there will be a Spider-Man app in your infotainment screen to let you watch it. And in Spider-Man: Brand New Day, a BMW driver activates sport mode on their car to help Spidey chase after some bad guys.