A short while after the article was published, JFNA informed Berger that it was ending its contract with him. Neither Project Halo nor JFNA advocates abandoning the term “Zionism” entirely, nor did Berger in his presentation. Project Halo was launched in light of JFNA’s findings earlier this year that a minority of American Jews actively identified as Zionists, largely due to misunderstandings about the meaning of the term Zionism. Project Halo recommends that other terms be prioritized and also details how to most effectively use the term “Zionism” — namely by defining it clearly. “By talking to people about Jewish self-determination and Israel as the Jewish homeland, rather than using the often-misconstrued term ‘Zionism,’ we are more likely to engage allies in the fight against antisemitism.”