WATCH FULL VIDEO HERE:Is AI replacing human creativity? A Montana artist weighs inLocal graphic designer and muralist Tana Murray has a perspective shaped by years of professional creative work. However, I do think AI has a negative impact on the design industry," Murray said. Proponents of AI design tools like Google and Meta argue they democratize creativity — giving small businesses and individuals without a design background the ability to create polished visuals quickly and for free. We know things about the rule of thirds, color theory — all of those things," she said.