After 133 years, Maxwell House coffee is undergoing a rebrand to “meet the needs of today’s consumer,” announcing a temporary name change to Maxwell Apartment. "Maxwell House will always be affordable. But Maxwell House? Introducing Maxwell Apartment, the same affordable coffee you love, now with an more affordable name," the ad says. Ben Johnson (@TheRightsWriter) October 2, 2025No one can afford a house anymore, so after 133 years Maxwell House is changing the name of their coffee to "Maxwell Apartment".