The community of Fayetteville, perched on the edge of the New River Gorge National Park and Preserve, is best known as one of Appalachia’s premier outdoor recreation destinations. January has traditionally been one of the slowest months for businesses around the New River Gorge. “It’s a process-driven residency,” St. Amand said. For travelers, the residency offers a different way to experience the New River Gorge. Communities surrounding the New River Gorge have built an international reputation for whitewater rafting, rock climbing, mountain biking and hiking.