Clean-ingredient breakfast brand Seven Sundays is expanding its portfolio with the launch of Oatcakes, a new breakfast option combining the characteristics of pancakes and oatmeal. Launching at Target and through the Seven Sundays website on 2 August, the new product is designed to provide a convenient breakfast option requiring only water and maple syrup. Oatcakes are made with 11 plant-based ingredients and contain 9-10g of upcycled plant protein per serving, alongside 20% of the recommended daily value of fibre. The range is free from refined sugar, gluten, glyphosate and artificial flavours, in line with Seven Sundays’ existing product positioning. Seven Sundays said the launch is intended to offer consumers a more convenient way to incorporate protein and fibre into the breakfast occasion, while maintaining the brand’s focus on simple, plant-based ingredients.