Crespel & Deiters has announced the launch of Lory Crumb Colored, a range of colourful crumbs for breading and toppings, made with natural colourants. The ‘striking’ crumbs are sugar-free and can offer a distinctive look to rolls, pretzel products, snack buns and finger foods. When blended with conventional breadcrumbs, the colour does not bleed and remains clearly visible, Crespel & Deiters said, enabling targeted patterns and coverage. Crespel & Deiters highlighted the opportunity to create limited-edition or customised product themes, such as snacks in team or national colours, seasonal promotions and co-branded products. Birgit Wessner, product manager at Crespel & Deiters, said: “Colored Crumbs give product developers and marketers a tool that helps attract attention and makes products stand out from the crowd”.