Mac and cheese brand Goodles has expanded its portfolio with the launch of Twirly Mac, a new noodle format designed to offer a different eating experience while retaining the brand’s nutritional positioning. The new range features a twisted noodle shape, which Goodles says has been developed to hold sauce differently from its traditional macaroni format. According to Goodles, the new format was developed as an R&D project aimed at creating a new eating experience within the boxed mac and cheese category. Molly Michet, chief product officer at Goodles, said: “[Twirly Mac] was a true R&D challenge, and that's what made it exciting. Goodles launched in 2021 with a focus on combining the indulgence of boxed mac and cheese with added nutritional benefits.