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What? Like It's Hard... For Amazon MGM Studios to Celebrate 'Legally Blonde' (and Its New Prequel Series) with Fans?
['Michele Laufik', 'Senior Contributing Editor']
bizbash
NEW YORK—In celebration of the July premiere of the prequel series Elle and the milestone 25th anniversary of Legally Blonde, Amazon MGM Studios transformed the Hall des Lumières in New York into “Elle World” on June 20.
Amazon MGM Studios transformed the Hall des Lumières in New York into “Elle World."
Inside the 10,000-square-foot, multi-level projection-mapped environment, the interactive elements were designed to immerse guests directly into Elle Woods’ universe through “depth-over-throughput programming,” explained Amazon MGM Studios.
Amazon MGM Studios served as the studio and overall brand lead, with Witherspoon's Hello Sunshine serving as co-producing partner.
Photo: Courtesy of Amazon MGM StudiosFans were able to attend a meet-and-greet with the cast of the new series.