The Norton Pavilion by Foster + Partners (Image credit: Norton Motorcycles)The retail proposal is one of the first fruits of the work undertaken by Norton’s Chief Creative Advisor, former JLR stalwart Professor Gerry McGovern OBE. The pavilion includes a display section for accessories (Image credit: Norton Motorcycles)There’s also support for customers to personalise their own motorcycle configuration, alongside interactive displays to show more information about each project. Norton Manx R (Image credit: Norton Motorcycles)According to Gerry McGovern, ‘motorcycles at their best are emotional, sculptural objects of desire. Norton Atlas (Image credit: Norton Motorcycles)Foster himself, a notable petrolhead, is quoted as saying that ‘Norton’s history is rooted in design, engineering and craftsmanship. The Norton Atlas starts from £8,250.