It’s exciting and I think it is going to take basketball to another level out here.“ OG was joined in his view by Laura Pinnell, Vice-President and Head of Consumer Group for the NBA across Europe and the Middle East. We’ve had an amazing amount of demand in the last couple of months for NBA Europe, particularly as bidding closed. The growth opportunity is incredible and actually a London franchise, there is discussion about a Manchester franchise. All of which are great opportunities for fans and also, youth and participation,” said Laura Pinnell.