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Marvel’s First-Ever Action Figure Line Originally Cost Just 50 Cents, Now a Complete Set Is Worth 100 Times More
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Ideal’s Captain Action was an umbrella line including heroes from across publishers and IPs, and its initial batch of figures included Captain America and Sgt.
Fury (who would seem like an odd choice until you realize that Captain Action was designed to emulate Hasbro’s popular G.I.
Besides the Marvel line, the most famous licensed Marx figures are their 1963 Universal Monsters.
Despite this, it loomed large in the memory of sixties Marvel fans, thanks in large part to advertising in Marvel Comics throughout 1967.
Did you know about these early Marvel action figures?