Gold Coast business Scout Brand Supply sold out its 20,000 SquishOz plush toys through Coles and has now secured a supplier deal with Kmart. After selling out in Coles, Gold Coast plush toy brand SquishOz is heading to KmartA small Gold Coast company is celebrating selling 20,000 of its sports-themed soft toys through Coles supermarkets and signing on as a supplier to Kmart, as its focus on relationship-building starts to pay off seriously. Approximately 20,000 SquishOz plush toys were stocked in Coles stores nationwide through the agreement and the entire range sold out. “It was an exclusive FIFA World Cup promotion featuring our officially licensed Socceroos SquishOz range,” he explained. Across its wholesale partners and direct-to-consumer sales, the company has sold almost 100,000 SquishOz toys since its launch.