Authored by Mori OwensA career in organic medicinal mushroom cultivation does not usually lead to a water-treatment company. They share one important commercial challenge: customers cannot fully assess product quality simply by looking at the finished product. The company combines personal consultation with systems for drinking water, whole-house water and shower water, supported by installation and service partners where required. The common denominator is not that mushroom cultivation and water treatment use the same technology. It is to complement it with a culture of quality developed over decades of organic cultivation and controlled production.