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‘Spider-Man: Brand New Day’ Joins ‘The Odyssey’ on Imax Screens Starting August 6
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FanBolt
So the Spider-Man: Brand New Day Imax expansion, which lands Thursday, August 6 across North America, reads less like a victory lap than a negotiated settlement.
Sony’s film opened to $927 million worldwide without a single domestic Imax screen and still waited three weekends for showtimes.
Across the run so far, 70mm accounts for $27.6 million, about 12% of the film’s Imax total off a fraction of its screens.
Both films share it across North America from Thursday, so Spider-Man: Brand New Day Imax showtimes slot in beside Nolan’s instead of pushing them out.
Apply anything close to that conversion rate to a 443-location network and the Spider-Man: Brand New Day Imax booking pays for itself quickly.