Peak chicken? Domino’s hatches plan to swoop into fried chicken marketDomino's Pizza's new boss has continued her predecessor's fried chicken pushMonths after parting ways with the chief executive whose bet on chicken caused a flutter, Domino’s Pizza has led a charge back into the henhouse. Domino’s said it was pausing Rennie’s expansion plans, including a proposal to snap up a fried chicken brand to drive his poultry push. Between 2022 and 2025, out-of-home sales of fried chicken surged by nearly £700m to total £2bn, according to analysts at Worldpanel. The firm occupies four per cent of the £3bn fried chicken market and sees “significant headroom” for growth, she added.