Want to be as rich as retirees? Buy shares in themBoomer stocks are booming: it's time to invest in the retirement economyFirms selling to British retirees have rocketed in value this year – Simon Hunt asks why. The outsized wealth of the Boomer generation is already well-documented, and with current demographic trends, the market is getting bigger every year. “There’s a perception that that generation is doing well for itself and is looking after itself,” Mould says. “They’re not facing some of the pressures of young people like student loan repayments and saving for a house.