Why it's hard to measure AI ROIThe confusion starts with treating AI like ordinary software, according to Ashwin Rangan, a veteran technology executive and board advisor who has held senior roles at Walmart and ICANN. They can relay how much power was utilized from the grid, but what's missing is a "fit-for-purpose companion meter to measure business outcomes," he added. A rare few measure actual AI outcomes, and a handful track ROI, Rangan said. "Doing more AI experiments doesn't equate to more AI value." Track AI outcomes, not just token costsExperts say measurement work should start before any AI is switched on.