For the week of July 25–31, “Spider-Man: Brand New Day” led all entertainment mentions with a strong 11.7% share ahead of its record-breaking theatrical debut on July 31. “The Odyssey” followed at 6.8%, continuing to command a strong share of conversation nearly two weeks after its release. “Avengers: Doomsday” rounded out the top three with 4%, fueled by the release of its first official trailer well ahead of its December 18 theatrical release. “NFL Football” (3.1%) also generated strong interest as the preseason approached, while “MLB Baseball” (1.2%) benefited from heightened trade deadline activity. HBO’s “House of the Dragon” remained among the top 10 with 2.4% as the series builds toward its final two episodes.