The internet's most famous "tradwife" is running from the label that made her rich, and a New York Times columnist says her retreat is a sign of something bigger: the whole retro-domestic, MAGA-adjacent aesthetic is losing its grip as Trumpism curdles. She contended the tradwife fad was never a real-life trend to begin with, just content that reliably went viral. The second Trump administration has aligned itself with "narrow and cartoonish" ideas of masculinity and femininity, she wrote, and it's proving to be "an unmitigated disaster." Being unapologetically MAGA has itself curdled into cringe; right-wing influencers are hemorrhaging audiences, and young people have soured on the right, as even young MAGA men turn on Trump. It’s not cute anymore to be spending hours making Skittles from scratch when so many people can’t even afford haircuts and toilet paper," she wrote, pointedly.